FACULTY PROFILE
Name: Dr Sanghamitra Das
Designation: Assistant Professor
Qualification: PhD, MBA, M.COM
Areas of Expertise: MARKETING
Total Experience: 14 plus
Email id: sanghamitra@akgim.edu.in
Additional Details
Brief Bio: PhD (Rani DurgawatiVishwaVidyalaya, Jabalpur), MBA, M. Com with a teaching experience of more than 14 years.
NPTEL Certification in: Marketing Research and Analysis, Retail Management, Gold Medal in NPEL Certification on ‘Basics of Digital Marketing’, Marketing Management II and Soft Skills for Business Negotiations and Marketing Strategies. Completed three levels in Human Values and Professional Ethics
Area of Interest: Marketing and Human Values and Professional Ethics
Administrative Responsibilities handled at AKGIM: Sports Coordinator, Dean (Library Resources)
PUBLICATIONS (Full Details) :
Publications in National & International Journals
1. Das Sanghamitra , ‘Technology in Dining- A Study of Factors Affecting Customer Choice and Attitude Towards E-Food Delivering Apps’, Journal of Xidian University, November 2020, ISBN: 1001-2400
2. Das Sanghamitra, ‘Narcisstic Leaders: The Incredibles and the Inevitable’,Vimarsh, January 2021, ISBN: 0976-5174
3. Das Sanghamitra, ‘Yogic Guru to Successful Entrepreneur: A Case of PantanjaliYogpeeth’; International Journal of Management and Commerce, Dec-2016, ISBN/ISSN Number 2348-9766
Conferences/Seminars/FDP’s Attended
1. Attended four days e-Faculty Development Program on Smart PLS at Research Shiksha from 27th February 2021 to 2nd March 2021
2. Five Days e- FDP on ‘Case Writing & Publication: Turning Records into Powerful Teaching Tools’ at AKGIM from 26th – 30th December 2020.
3. Five Days FDP on ‘Psychometric Testing and Analysis’ at AKGIM from 23th – 27th November 2020.
4. Two Days Workshop on ‘Excel Tips and Techniques” held by Ghaziabad Management Association from 26-27 September 2020.
5. One Day Webinar held on ‘Atmanirbhar Bharat Abhiyan’ by Indian Economic Association on 30th August2020.
6. Five Days FDP on ‘Case Writing and Publishing’ held by Academy of Management Professionals 24-28th August 2020.
7. Eight days FDP on ‘Research Publication and Data Modelling Techniques’ held at AKGIM from 26th July 2020- 2nd August 2020
8. Eight Days FDP on ‘Analytical Techniques for Research’ held at DSPSR from 8-14th June 2016.
9. Eight Days FDP on Human Values and Professional Ethics organized by AKTU, Lucknow at AKGEC from 17-24th June 2016.
10. Eight Days FDP on Human Values and Professional Ethics organized by AKTU, Lucknow at AKGEC from 30th November- 7th December 2017.
11. Two Days FDP on ‘Innovation and Research Challenges’ held at Accurate, Greater Noida from 21-22 July 2017.
12. Two Days FDP on ‘Making Education Effective through Case Study Methodology’ held at AKGIM from 17-18th February 2017.
13. Six Days FDP ‘Case Writing, Case Teaching Pedagogy and Innovative Approach to Management Teaching’ held at ABSEC from 29th January- 3rd February 2018.
14. One Day Workshop at IBS, Gurgaon on ‘Relevance of Case Studies in Professional Teaching’ on 14th July 2018.
15. Eight Days FDP on Human Values and Professional Ethics by AKTU, Lucknow at AKGEC from 9-16th May 2019.
16. One Day Workshop ‘Design Thinking’ held at U.P Institute of Design, Noida on 30th March 2019
17. Eight Days FDP on Human Values and Professional Ethics organized by AKTU, Lucknow at KIET from 15-22nd January 2019.
18. Two Days FDP on ‘New Age Quantum Dynamics’ at AKGIM, Ghaziabad from 11-12th January 2019.
19. Six Days FDP on ‘FDP on Research Methods & Techniques’ held at NDIM, New Delhi from 8-13th July 2019.
20. Two Days FDP on ‘Data Analytics and Statistical Interpretation using SPSS and AMOS’ held at AKGIM, Ghaziabad 20-21st September 2019.
21. One Day Workshop on Human Values and Professional Ethics held at KIET on 1st May 2010.
22. Two Days Workshop on ‘Microteaching” held at INMANTEC from 12-13th September 2009.
23. Attended National Seminar on ‘Supply Chain Management in SME’ held at ITS, Greater Noida, 14th November 2009.
24. Attended National Seminar on ‘Redifing Business- Opportunities and Challenges’ held at G.L. Bajaj, Greater Noida, 12th September 2009.
25. Attended National Seminar on ‘Emerging Business Issues in Current Economic Scenario’ held at K.N. Modi Institute of Management and Technology from 24-25th April 2009.
Conferences/ Seminars Publications in Proceedings
1. Paper titled, ‘The Baba Boom: A Symbol of New India’ has been published in International Conference held at G.L. Bajaj, Greater Noida on September 2016.
2. Paper titled, ‘Factors Influencing Dining Experience at Fast Food Restaurant’ published in International Conference held at Apeejay School of Management, New Delhi on July 2016.
3. Paper published in proceedings of National Conference on ‘Responsible Marketing Issues and Challenges’ held at Tecnia Institute of Advanced Studies, Delhi on 3rd February 2018.
4. Paper published in proceedings of National Conference on ‘Multicultural Marketing’ held at United Institute of Management on 9th April 2011.
5. Paper published in proceedings of National Conference on ‘Corporate Social Responsibility’ held at ITS, Mohan Nagar on 31st October 2010.
6. Paper Published in proceedings of National Seminar on ‘Changing Trends in HRM’ held at ITS, Greater Noida, 22-23rd August 2009
Conferences/Seminars/FDP’s/MDP’s organized
1. Organized eight days FDP on ‘Research Publication and Data Modelling Techniques’ held at AKGIM from 26th July to 2nd August 2020.